A non-profit for Prospect Development professionals. 

Apra-IL Webinar: There and Back Again - From Reactive Requests to Strategic Referrals

  • Thu, December 10, 2026
  • 12:00 PM - 1:00 PM
  • Zoom

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Apra-IL Webinar:

There and Back Again -

From Reactive Requests to Strategic Referrals


What happens when you ask fundraisers what they "really" want in a prospect and then build a system around it? In this session, participants will learn how the University of Denver's Prospect Development Team, in close partnership with Business Intelligence, shifted from reactive requests to a proactive prospect referral system powered by its CRM. Attendees will learn how DU's prospect development team collaborated with fundraisers to define meaningful prospect criteria, created accountability for both Fundraisers and PD through a CRM-integrated referral system, and developed reporting solutions enabling teams to measure outcomes and demonstrate the impact of referrals on fundraising success.

Speaker Bio: 

Pete Kotowski is the Director of Prospect Development at the University of Denver, where he has worked remotely from the Chicago suburbs since February 2023. Prior to this, Pete spent over five years on the Prospect Management & Research team at Loyola University Chicago, most recently serving as Associate Director of Prospect Management & Research. He remains a part-time faculty member in Loyola’s Department of History, where he teaches core courses in American History and Western Civilizations. Pete began his career in prospect development at Loyola Academy.

Pete is a member of the Apra International Board of Directors and previously spent eight years as a member of the Apra-IL board. He graduated from Loyola University Chicago with a PhD in Early American History and earned a BA in History and Political Science from the University of Pittsburgh. In his free time, you can find him reading everything from J.R.R. Tolkien to Colson Whitehead, training his English Springer Spaniel, Bertie, or participating in his son’s latest hijinks.


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