Apra-IL Webinar:
From Profiles to Predictions - Practical Neuroscience for Prospect Development
Prospect development already does an excellent job identifying who can give. But frontline fundraisers don’t just need information, they need insight they can act on.
This session introduces a practical, immediately applicable layer to traditional prospect development using principles from neuroscience and behavioral science. Without changing tools, systems, or workflows, participants will learn how to enhance existing profiles with simple behavioral cues that help fundraisers understand why a donor might give, what will resonate, and how to approach them more effectively.
Grounded in Neurogiving, this session translates research-backed concepts like identity, reward, attention, and memory into clear, usable additions to prospect profiles, briefings, and ratings.
Participants will leave with specific language, templates, and “plug-in” enhancements they can start using immediately to make their research more predictive, more strategic, and more valuable to their teams.
Speaker Bio:
Cherian Koshy is a globally recognized speaker and strategist who for 30 years has been working on areas like behavioral science, leadership, innovation. He's raised hundreds of millions of dollars for charitable causes. He's built high performing teams. He has driven growth across sectors from healthcare to higher education to the arts and human services as well as finance and technology. He's trained thousands of leaders on five continents.
Cherian has founded an AI platform for strategic content creation, which was acquired and rebranded as Engage. He now serves as vice president at Kindsight, which helps mission-driven organizations use technology to create ethical human centered engagement. He's a LinkedIn Top Voice and regular Forbes contributor. His insights have been featured on the front page of Fast Company, numerous times in CEO World, and on Yahoo Finance. He holds the CFRE and CAP credentials and is the 118th person in the world to earn the ACFRE credential, with certifications in behavioral science from Harvard Business School and AI ethics from the London School of Economics.
Neurogiving, his debut book, remained on the USA Today bestseller list for two weeks reaching #11 and is an essential guide to designing experiences grounded in science shaped by empathy and built for the future.
