2025-09-12 Apra-IL Fall Symposium Presentation - From Ancestors to Assets: Unearthing Connections Through Genealogy and Prospect Research

Apra-IL 2025 Fall Symposium Presentation - From Ancestors to Assets: Unearthing Connections Through Genealogy and Prospect Research Genealogy is more than a personal pastime—it’s a strategic asset in the prospect researcher’s toolkit. In this session, we’ll explore how tracing family history can reveal critical relational insights, uncover hidden philanthropic patterns, and strengthen the overall quality of donor intelligence. Attendees will gain clarity on who can and should undertake genealogical research, when it is most appropriate and impactful, and why it matters within the broader context of advancement strategy. We’ll examine the natural intersections between genealogy and prospect research, including how each discipline informs and enhances the other. The session will also cover the specific types of data to pursue—such as legacy affiliations, intergenerational giving, and family networks—and introduce tools and resources that support the discovery and mapping of family trees. Whether you’re new to genealogy or looking to refine your approach, this session will equip you with practical insights to turn ancestry into actionable advancement outcomes. Speaker Bio: Rachel Hammond is the Donor Research Coordinator for the Moody Bible Institute of Chicago. In her current role, she works to uncover hidden gems in her organization's CRM by harnessing key wealth indicators and her research skills. She began her fundraising career her alma mater Grace College & Seminary, where she supervised the institution's student telemarketing program. She is the Secretary and Communications Chair for the Apra Indiana Board of Directors, and the chair of Apra International's Education and Professional Development (EPD) Committee.