2025-09-12 Apra-IL Fall Symposium Presentation - Alumni Engagement Scores: A Kellogg Case Study

Apra-IL 2025 Fall Symposium Presentation - Alumni Engagement Scores: A Kellogg Case Study For the last two years, Liam Sexton has worked on an alumni engagement model scoring process to measure the level of engagement among Northwestern's Kellogg School of Management alumni. This score sums engagement levels along many different datapoints, producing a single engagement metric which we use to identify an alumni's perceived level of engagement with the school. Building on this metric, Liam has built and implemented a probability model for the likeliness of a Kellogg alumnus to engage in student support activities - including admissions calls, admissions interviews, committee participation, event speakers and hosts, and more. Speaker Bios: Liam Sexton is a Senior Business Analyst on Northwestern University Kellogg School of Management's Advancement Analytics team, with over eleven years of alumni relations and development experience. As a trained data scientist, his role focuses on data capture, modeling, and governance efforts. Prior to his current role, he supported Prospect Management and IT services at Northwestern University and at Indiana University Foundation. Melanie Pozdol has worked in Prospect Management at Northwestern University in Evanston, IL since October 2019. Currently serving as Associate Director of Prospect Management and Analytics at Northwestern’s Kellogg School of Management, Melanie provides guidance to gift officers on portfolio management, assists with formulating prospect strategies, and helps to plan and execute prospect pool analyses. Melanie is passionate about data analysis and visualization in Tableau and is a member of several Tableau User Groups, including the HETUG, the Advancement TUG, and the ARD TUG, which she created for Tableau users across Northwestern’s Alumni Relations and Development department. Upon purchase, a link and password for viewing the webinar recording will be sent to your provided email address.